Trump-Backed World Liberty Financial Seeks $1.5B to Launch Public WLFI Treasury Company

World Liberty Financial, the Trump family’s flagship crypto venture, is aiming to raise $1.5 billion to establish a publicly traded treasury company. The entity would hold both its proprietary WLFI token and cash reserves, with plans to list on NASDAQ. Eric Trump and Donald Trump Jr. are expected to join the board, signaling the family’s deepening involvement in digital assets.

The WLFI token has already generated $550 million in sales since its launch, alongside the USD1 stablecoin. Analysts caution that the treasury company model carries significant exposure to crypto market volatility, a risk underscored by MicroStrategy’s pivot to Bitcoin under Michael Saylor’s leadership in 2020.

If successful, the move would further cement the Trump family’s footprint in the cryptocurrency sector. Neither World Liberty Financial nor representatives for Eric and Donald Trump Jr. provided comments on the development.